Business Research Essay Example | Topics and Well Written Essays - 3250 words

Business Research - Essay Example The commercial success of giant multinational companies such as Apple and Samsung creates significant spill over effects in the international economic system. These effects are created in the form of increased employability, augmented consumers utility, greater innovation and better standard of living (New Page Publishers, 2010). This business research primarily aims to analyze the most important factors determining the consumers purchasing intensions in the global electronics industry (Georgi and Mink, 2012). It should be noted that positive purchasing perceptions of the buyers within an industry is directly proportional to the efficiency of the marketing activities conducted by each company (Bray, 2010). It is highly rational to conduct this research because it aims to first implicitly analyze the marketing strategies and business performances of Apple and Samsung. The research work will also conduct an empirical survey analysis about the consumer’s perceptions regarding the products and services of the two companies. At the end by combining the two research results, the paper will enumerate certain recommendations through which the two companies would be able to enhance its business perforce in the long run. Long run growth of such giant multinational companies would imply progress of the global economy. Apple Inc. is a popular multinational company founded in 1976. The headquarters of the organization is located in Cupertino, California but it conducts business in almost all the prominent economies of the world (Apple Inc., 2012). Computer hardware, computer electronics, digital distribution and computer software are some popular products and services traded by Apple Inc. It is believed by the researchers that Apple Inc. has achieved multiplicative growth in business since its inception with the active contribution of its